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319 Clark Ave., Ames, IA 50010

Superb Salon Services

See to it that you get the best salon services in Ames, IA. Visit none other than Pure Luxe! Read on to learn more about the diverse range of cutting and styling solutions we offer.

Cut and Style

Get the perfect haircut and hairstyle in a relaxing, professional atmosphere. Drop by our salon today! Our friendly stylists are here to help you stay ahead of the latest trends, making you look great and feel fabulous.

To create the ideal cut and style for your hair, we will hold an informal one-on-one discussion before we get started. This consultation is free of charge!

Short Hairstyles

Short hairstyles are easy to style and maintain. What’s more, they look gorgeous and accentuate your facial features. Whether you want to have a pixie cut, short bob, or crop, we can style your hair with our precise cutting techniques. In addition, we will advise you on what type of cut best fits your face shape and lifestyle.

Medium-Length Hairstyles

Medium-length hairstyles look great on everyone because they suit most face shapes. Additionally, they can be worn with waves or curls. For added style, medium-length hairstyles can be accompanied with hair accessories.

Long Hairstyles

Long hairstyles are great for bringing out your feminine features. You can wear your long hair with straight locks, bouncy curls, loose waves, or plaits and braids. To avoid dryness and breakage, we recommend that you have regular trims. Our stylists can help you look after your long hair and keep it in perfect condition.

Updo Hairstyles

No matter what the special event may be, there’s always room for an updo hairstyle! You can wear your hair high in a classic bun or styled lower down and to the side, with volume added to the roots for a slight bouffant style. This style can also incorporate a sleek, sweeping fringe to add shape to your face or a few loose tendrils to give you that classic look.

Bridal Hairstyles

When it comes to wedding day hairstyles, there are endless choices. At our salon, we can work with you to create a spectacular hairstyle for your big day.

Hair Color

We offer an impressive array of coloring services to transform your look. From dramatic color changes to subtle highlights, our stylists are knowledgeable in using different colors and application techniques. For your benefit, we only use some of the most innovative hair color brands. Aside from coloring, we also have conditioning services!


Blonde hair is flexible and can be worn in a number of shades and tones, including ash and honey. However, keep in mind that blonde hair can become dry and brittle if it isn’t looked after. Speak with our hair care experts today to discuss what treatment plan fits your hair color.


Brunette hair suits almost any style, making it the most adaptable hair color. The main consideration when picking a new look is if it will complement your face shape. Don’t worry. You can depend on our team to recommend the best cut for you!


Inject some fire into your look with a fierce and vibrant red mane this spring. However, before you make any drastic decisions, book a consultation with our color experts. We can help you pick the ideal shade for your skin tone.


This fantastic look is one of the most popular colors today. Ombre and Balayage styles involve coloring the ends and roots of the hair in different shades. At our salon, we can color your hair and make it stand out from the crowd!

Men’s Hair

Men’s hairstyles can vary almost as vastly as women’s, but the majority of guys often settle for boring, straightforward cuts. At Pure Luxe, we can upgrade your style and help you achieve the look you’ve always wanted.

Our mission is simple: to help you stay up to date with all the latest male hair trends. With that being said, we also consider your facial features to determine the best cut and style. We understand that your hair makes a statement and distinguishes you from others. This is why we tailor our approach according to your lifestyle and routine.

Traditional Cuts

A traditional style is the sign of a true gentleman. Some styles don’t go out of fashion because they are tasteful and sophisticated. Traditional men’s hairstyles can be worn long or short, with straight styles or wavy curls. No matter what combination you prefer, our team is here to make your hair look great.

Edgy Cuts

Who says hair fashions are restricted to the ladies? There are also numerous trends in the world of men’s grooming. An edgy look is guaranteed to attract attention wherever you go! If you take the time to make sure that your clothes are up-to-date, why not do the same with your hair?

Modern Cuts

Contrary to what most people think, men’s haircuts and styles are diverse. Layered tops with shorter sides create a modern look. Sleek, comb-over styles offer a sleek appeal. Regardless of what appearance you want to have, we can help you define your look!

Men’s Hair Color

Hair colors are not just for the women! A bright, bold color can help you stand out. On the other hand, a more natural shade can enhance your good looks. If you are interested in getting your hair colored, consult our team today.


Lash Tint
Before & After


Pure Luxe Salon Offers

Brazilian Wax + Vajacial - $99

If there is a service you are interested in but don’t see listed, please call us to inquire at 515-232-5100.